Mobile

In-App Advertising: 5 Variants to Utilize in Mobile Apps

Advertising in mobile applications is a powerful driver of development for any business. Accurate targeting and geo-positioning, high visibility rates, the absence of ad blockers - all this only confirms the relevance of its use. Placing advertisements for goods and services in mobile applications requires a separate approach and its own advertising campaign. Simple duplication of contextual advertising for display on mobile devices is ineffective.

How to Monetize a Free App: Top Ways, Top Mistakes

It is important to think over a monetization strategy before starting the development of the application. In this article, we'll take a look at some of the most effective ways to monetize an app. How to monetize a free app? In this article, we'll take a look at some of the most effective ways to monetize an app.

Technology Trends in Digital Banking and Financial Services in 2022 | Fintech

Let's explore the most important banking and financial technologies trends that became popular in the background of the ongoing COVID-19 pandemic. Given that the socially distanced reality is expected to last for some time, financial services can expect the continuation of such trends as integrated online banking and others. But what about other phenomena like Phygital? Can it happen that as the pandemic recedes, offline banking services - in one form or another - will begin to return to the spotlight? Let's try to figure it out.

Top Web and Mobile App Development Trends 2021-2022

People tend to choose mobile apps, as those help to meet their daily needs. Via those, it is possible to call a taxi, contact the bank, order food or medicine, play games, buy clothes, call a plumber, and so on. Big businesses respond to existing realities and increasingly opts for mobile applications, which is not surprising - after all, this is the only channel of communication with the target audience that provides such a large reach and depth of interaction.