People tend to choose mobile apps, as those help to meet their daily needs. Via those, it is possible to call a taxi, contact the bank, order food or medicine, play games, buy clothes, call a plumber, and so on. Big businesses respond to existing realities and increasingly opts for mobile applications, which is not surprising - after all, this is the only channel of communication with the target audience that provides such a large reach and depth of interaction.
In order to be a step ahead of competitors, it is necessary to meet the demands of society and understand the trends. So, what web and mobile app development trends are expected to be seen in 2021-2022?
Web and mobile app development trends
Last year was the bright indicator of the importance and enormous impact of applications. During the pandemic, the attention of users was drawn to those who had already interacted with the target audience in a mobile format. So, what mobile/web development trends are expected to be seen in 2021-2022?
Artificial intelligence and chatbots
Nowadays, it is becoming more and more clear that the use of artificial intelligence is not a hype or a tribute to fashion, but a full-fledged direction. From year to year, it helps to solve complex problems in various areas of business.
Virtual assistants (31%), analytics (29%), and chatbots (28%) are among the most effective AI solutions. Chatbots with artificial intelligence are especially useful in the banking sector, retail, healthcare, and other industries, as in these spheres the issue of personalizing the customer experience is of big importance.
Internet of Things (IoT)
As almost all of us have heard, the Internet of Things is a network of devices that are connected through the Internet. They work as a holistic technical system, and a person does not always need to participate in this interaction. The user mainly only manages the system and gets benefits from it. A classic example of implementing IoT is smart homes. In such homes, one can use one application for many tasks: turning on the light, turning on the kettle, locking the doors, or locking the refrigerator so that the food inside of it does not become a temptation at night.
Mobile wallets
According to forecasts of the Electronic Transactions Association, in 2021 the total volume of the global mobile payment market will be $1326 billion (in 2020, it was $1100 billion). Such an increase is explained by the convenience and safety of paying with a smartphone. Therefore, the owners of eCommerce sites provide customers with the possibility of using a mobile wallet. This helps to increase the audience and make purchases more comfortable. As a result, mobile wallet developers are also doing everything possible to develop this technology. So, users will be able to manage both business and personal finances, get loans, etc.
There is also another trend – cybersecurity. It obliges mobile wallet developers to protect user data. For example, cryptographic encryption of information and blockchain technology are used for this. So, mobile wallets have many benefits, as they are:
- convenient;
- easy to use;
- safe;
- always at hand.
Read more: Technology Trends in Digital Banking and Financial Services in 2022
Progressive web applications
People began to talk about progressive web applications (PWAs) a few years ago, and from year to year, the technology attracts the attention of investors and developers. Twitter, Uber, Instagram, Pinterest, Starbucks, Aviasales, and other brands use PWA-based apps as their primary product or as ab addition to the mobile app.
PWA’s are good, as they allow the following:
- Browse websites in a mobile browser at the same speed and convenience as it is on a computer, both online and offline.
- Create a single experience of using the product on any device.
- Make the development process easier (compared to native applications).
In addition, PWAs, being web pages, are recognized by search engines.
AR and VR
Augmented and virtual reality are increasingly used in education, commerce, medicine, and entertainment spheres. Using those, it is possible to check how the table will look in your living room, how this or that watch will look on your wrist, or whether those sneakers will fit your style.
If you have virtual reality glasses, then you can do even more: practice surgery or walk around an apartment with a new interior, which you have not yet decided to bring to life.
Even now, everything you see with AR and VR devices is very close to reality. In the future, increased opportunities are expected.
In 2021, both areas will develop super actively. An exciting innovation for mobile development will be the ability to maximize immersion in online communication. VR will allow users to be together with other people, eliminating physical and psychological boundaries. AR and VR will also be used in healthcare and security.
In order to be a step ahead of competitors, it is necessary to meet the demands of society and understand the trends. From year to year, new trends appear. They are diverse, and their aims are numerous. Nevertheless, the main goal that unites all the new implementations is making people’s lives better.
